RISET AKUNTANSI- BAB 5

Bab 5

DISCUSSION QUESTIONS AND POINTS TO PONDER

1. ”Because literature survev is a time-consuming exercise,a good ,in-depth interview should suffice to develop a theoretical framework.”. Discuss this statement.

2. There is an advantage in stating the hypotesis both in the null and in the alternate;it adds clarity to our thinking about what we are testing.Explain.

3. It is advantageous to develop a directional hypothesis whenever we are sure of the predicted direction. How will you justify this statement?

4. For the following case “Problem at Roadway Hos pitality,”
a. Indetify the main problem
b. Develop a theoretical framework
c. Develop at least four hypotheses

Answer

1. Because the pull through literature survey interview is required, then we as the interviewer should carefully and respond to what we ask the question and from the interviews that we could develop into a theoretical framework.

2. -the null hypothesis is a proposition that states a definitive,exact relationship between two variables.
-the null hypothesis is thus formulated so that it can be tested for posible rejection.
-if we reject the null hypothesis,then all permissible alternative hypothesis relating to the particular relationship tested could be supported.
-it is the theory that allows us to have faith in the alternative hypothesis that is generated in the particular research investigation.

3.Yes,that in developing a directional hypothesis we must be convinced of the direction of the predicted and from theoretical framework,then,testable hypothesis can be developed to examine whether the theory formulated is valid or not.

4.a.Identify the main problem : “To differentiate among the three different types of facilities offered under the roadway hospitality flagship so as to attract the right type of clients to each of the facilities.”
b.Develop a theoretical framework : “John campbell,the CEO of roadway hospitality was wondering now to differentiate among the three different types of facilities offered under the roadway hospitality flagship so as to attract the right type of clients to each of the facilities.
The roadway deluxe was meant for business travelers,the roadway express was meant for those looking for the least expensive accommodation,and the roadway royal was meant to provide high quality services for big spenders.
Campbell felt that revenues could be quadruled if only clients understand the distinction among the three types of facilities offered.
c.develop at least four hypotheses :

1. Campbell felt that revenues could be quadruled if only clients understand the distinction among the three types of facilities offered.

2. The consumers were blissfully unaware of the differences among the three types of facilities.Many complained about how old the buildings were and how poorly the facilities were maintained.The quality of services was also rated as poor.

3. furthermore,when rumor seems to have spread that one of the ideas of campbell was a name change to differentiate the facilities,franchise owners became angry and the mixed messages they gave to the customers had not helped clients to understand the differences.

4. campbell thought that he first needed to understand how the different classifications would be important to the several classes of clients,and then he could develop a marketing strategy that would enhance revenues.
simultaneously,he recognized that unless the franchise owners fully cooperated with him in all his plans,mere face lifting and improvement of customer service would not bring in the added revenues he hoped for.